The Maze

Coca-Cola The Maze is an immersive festival activation built around a walk-through maze filled with interactive experiences. Visitors move through a series of different routes and spaces, discovering playful brand activations along the way before reaching the final social area.

Throughout the maze, guests encounter interactive elements including a musical floor that responds as they step across it, a retro-inspired Coca-Cola photo booth, playful mirrors that transform their reflection, and unexpected passages such as an entrance integrated into a Coca-Cola vending machine. Each element is designed to encourage exploration, interaction and discovery.

The journey culminates in an open social space with a cocktail bar, DJ stage and branded installations, turning the exit from the maze into a place to gather and stay. The project combines spatial design, visitor flow, interactive experiences, branding and visualization into one cohesive Coca-Cola environment.